{"id":3454,"date":"2025-07-29T08:12:07","date_gmt":"2025-07-29T07:12:07","guid":{"rendered":"https:\/\/fredbrand.com\/sustainability-dusty-salty-fred-%f0%9f%8c%b1\/"},"modified":"2026-07-23T10:40:09","modified_gmt":"2026-07-23T09:40:09","slug":"sustainability-dusty-salty-fred-%f0%9f%8c%b1","status":"publish","type":"page","link":"https:\/\/fredbrand.com\/en\/sustainability-dusty-salty-fred-%f0%9f%8c%b1\/","title":{"rendered":"Sustainability: Dusty & Salty FRED \ud83c\udf31"},"content":{"rendered":"

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We are on a mission with Fred \ud83c\udf31<\/h3>\n

Many men use shampoo, wax, gel, and styling products for years without really knowing what’s in them. Sulfates, palm oil, harsh cleansers, and heavy ingredients that don’t always do your hair and scalp any favors. And honestly? We did the same thing. <\/strong>Until our hair became finer, limp, and more lifeless. That’s when we found out: applying more product and washing more often isn’t always the solution. Sometimes, that’s exactly the problem. That’s why with FRED, we’re building a complete men’s line for fine, lifeless, and thinning hair. . And yes, we consciously choose formulas without palm oil and without sulfates. Better for your hair. Better for your scalp. And a lot better for the planet. \ud83c\udf31\ud83d\udc9b<\/strong><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”3455″ img_size=”full” css=”.vc_custom_1783679782587{padding-right: 50px !important;padding-left: 50px !important;}” css_animation=”fadeIn”][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle” el_class=”vc-col-no-pt” el_id=”video” css=”.vc_custom_1764333426109{padding-top: 35px !important;}”][vc_column width=”1\/3″][g5element_space spacing=”25″ spacing_md=”25″][vc_raw_html]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[\/vc_raw_html][\/vc_column][vc_column width=”2\/3″][g5element_heading title=”Why we started Fred” subtitle=”Meet FRED” description=”We wilden gewoon een goed haarproduct maken voor mannen. Geen vettige wax of een shampoo dat je dakkie laat instorten, maar iets dat je haar meer volume geeft zonder troep. Maar tijdens mijn eigen zoektocht ontdekte ik dat beter haar niet uit \u00e9\u00e9n flesje komt. Je routine moet kloppen. Goede producten helpen enorm, maar ook minder vaak wassen, de juiste voeding, beweging, slaap en een gezonde hoofdhuid spelen mee. Daarom bouwen we met FRED aan meer dan haarproducten. We bouwen aan een simpele haarroutine voor mannen met fijn, futloos of dunner wordend haar. Bewezen, realistisch en makkelijk toe te passen. Meer volume. Minder troep.” limit_width=”834″ css_animation=”fadeInUp” css=”.vc_custom_1783339168735{margin-bottom: 15px !important;}”][g5element_space spacing=”50″ spacing_md=”50″][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle” el_class=”vc-col-no-pt”][vc_column width=”1\/2″][g5element_space spacing=”25″ spacing_md=”25″][g5element_heading title=”And our mission doesn’t stop” subtitle=”Een missie is niet het eindpunt” description=”Ouder worden als man komt vaak met iets waar bijna niemand zin in heeft: dunner haar, inhammen of langzaam minder volume bovenop. En nee, we gaan bij FRED niet doen alsof we kaalheid volledig kunnen voorkomen. Zo eerlijk moeten we gewoon zijn. Maar ik ben er w\u00e9l van overtuigd dat veel mannen hun haar langer sterker, voller en gezonder kunnen houden met een betere routine. Minder vaak wassen, minder agressieve ingredi\u00ebnten, minder wax en gel die alles dichtplakken, en juist producten gebruiken die je haar luchtig houden. Als ik zelf eerder was begonnen met deze manier van verzorgen, weet ik bijna zeker dat mijn haar er nu voller en beter uit had gezien.” limit_width=”834″ css_animation=”fadeInUp” css=”.vc_custom_1783338952513{margin-bottom: 15px !important;}”][\/vc_column][vc_column width=”1\/2″][g5element_space spacing=”100″ spacing_md=”75″][vc_single_image image=”3456″ img_size=”full” style=”vc_box_rounded” css=”” css_animation=”fadeInUp”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row equal_height=”yes” content_placement=”middle” css=”.vc_custom_1783335777182{margin-bottom: 35px !important;padding-right: 35px !important;padding-left: 35px !important;background-color: #FFCC00 !important;}” el_class=”rounded-xl”][vc_column width=”2\/3″][vc_column_text css=””] We are on a mission with Fred \ud83c\udf31 Many men use shampoo, wax, gel, and styling products for years without really knowing what’s in them. Sulfates, palm oil, harsh cleansers, and heavy ingredients that don’t always do your hair and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3454","page","type-page","status-publish","hentry"],"yoast_head":"\nSustainability: Dusty & Salty FRED \ud83c\udf31 ⋆ FRED Brand<\/title>\n<meta name=\"description\" content=\"Discover how Salty & Dusty FRED contribute to a cleaner planet. Less washing, no hidden palm oil. 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